How to enter trader status for the EU App Store
The Digital Services Act made the App Store verify who is selling. Apple has removed apps in the European Union without a verified trader status since 17 February 2025, and the details you give are published on the product page.
What this is
The Digital Services Act made the App Store verify who is selling. Apple has removed apps in the European Union without a verified trader status since 17 February 2025, and the details you give are published on the product page.
Step by step
- Open App Store Connect as the Account Holder or an Admin: nobody else can enter this.
- Go to Business, then the Digital Services Act section, and say whether you are a trader.
- You are a trader if you make money from the app, whether by a price, an in-app purchase, a subscription or ads.
- Enter the address, phone number and email that go with that status, and wait for Apple to verify them.
- Check the product page afterwards in an EU storefront: what you entered is now printed on it.
One thing people miss
Those contact details are published, not merely collected. Articles 30 and 31 of the DSA make the store show a trader's address, phone number and email to EU customers, so a developer working from home publishes a home address unless they arrange another one first. Sort that out before you submit rather than after, because taking it back means changing where you receive post.
Keeping it true after launch
A legal page stops being true the moment the product moves past it, usually by adding a payment provider, an analytics SDK or a sign-in. No store re-checks your pages against your build, so the drift is yours to notice.
- Re-read it whenever you add a dependency that sees user data.
- Re-check what loads on the page after any change: the cookie notice and the policy have to agree.
- Keep the URL stable. Changing where a policy lives breaks every listing that points at it.
Common questions
How long does this take?
Minutes, once the page it points at exists. The writing is the slow part, not the form.
Can I change it later?
Yes, and you should whenever the app changes. What you want to avoid is changing the URL, because everything that points at it breaks.